A report built for On the Double! Heating & Cooling
Every check below was run on your shop, in Lubbock.
Prepared by SwarmSystem
We asked AI 16 times who to call in Lubbock. In 10 of those answers, another shop came first.
On the Double came up in 10 of the 16 answers and came first in 5. Here is who AI put first instead, where you sit on Google Maps next to the top 3, and what the gap may cost you.
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Who AI names when someone in Lubbock needs AC help
We asked ChatGPT, Google AI Mode, Gemini and Claude the same 4 questions a Lubbock homeowner would ask. 16 answers came back. On the Double was named in 10 of them and left out of 6, and named first in 5.
- On the Double (you)10 of 16
Bruce Thornton Air Conditioning10 of 16
Armstrong Plumbing, Air & Electric9 of 16
Hart Heating & A/C9 of 16
Sinclair Heating, Cooling, Plumbing, Inc.9 of 16
Best AC repair
Named, number 2 on its list.
Sinclair Heating, Cooling, Plumbing, Inc. came first.Best HVAC company
Named, number 4 on its list.
Sinclair Heating, Cooling, Plumbing, Inc. came first.My AC stopped working, who should I call?
Not named. It named
Bruce Thornton Air Conditioning first.Most trusted HVAC company with good reviews
Named, number 5 on its list.
Sinclair Heating, Cooling, Plumbing, Inc. came first.
"BTAC (Bruce Thornton Air Conditioning) advertises 24/7 emergency service in Lubbock."
From ChatGPT's answer
Best AC repair
Not named. It named
Armstrong Plumbing, Air & Electric first.Best HVAC company
Named, number 3 on its list.
Hart Heating & A/C came first.My AC stopped working, who should I call?
Not named. It named
Arctic Air Conditioning & Heating Inc. first.Most trusted HVAC company with good reviews
Named first
"Armstrong Plumbing, Air & Electric. Serving West Texas since 1934, Armstrong is one of the most established and trusted names in the area."
From Google AI Mode's answer
Best AC repair
Not named. It named
Armstrong Plumbing, Air & Electric first.Best HVAC company
Not named. It named
Armstrong Plumbing, Air & Electric first.My AC stopped working, who should I call?
Named first
Most trusted HVAC company with good reviews
Named first
"Armstrong Plumbing, Air & Electric. Residential and commercial AC repair, heat pumps, ductless mini-splits, geothermal systems, plumbing, and electrical work."
From Gemini's answer
Best AC repair
Named first
Best HVAC company
Named first
My AC stopped working, who should I call?
Not named. It gave tips and named no shop.
Most trusted HVAC company with good reviews
Named.
Earl's Plumbing, Air & Electrical came first.
How we checked
The 4 questions, worded the way a homeowner types them: "best AC repair in Lubbock, TX", "best HVAC company in Lubbock, TX", "my AC stopped working, who should I call in Lubbock, TX?", "most trusted HVAC company in Lubbock, TX with good reviews".
Each question asked once on ChatGPT, Google AI Mode and Gemini, US.
Each question asked once on Claude with web search on, US.
Named means the answer says your shop by name. A shop counts once for each answer that names it. Review sites and directories are left out. Answers change from day to day, so we ask 16 times rather than once.
Where On the Double shows up on Google Maps in Lubbock
Google has two listings for On the Double: one on 64th Street with 1,054 reviews, and one on Texas Ave with 98 reviews. Searching from the middle of Lubbock, here is where each one landed.
AC repair
Top 3: Arctic Air Conditioning & Heating Inc., Hart Heating & A/C and Bruce Thornton Air Conditioning.
HVAC
Top 3: Hart Heating & A/C; Arctic Air Conditioning & Heating Inc.; Armstrong Plumbing, Air & Electric.
HVAC company
Top 3: Armstrong Plumbing, Air & Electric; Sinclair Heating, Cooling, Plumbing, Inc.; Hart Heating & A/C.
37 of 39
spots where On the Double's 64th Street listing showed in the top 3 when we searched "ac repair" from each one.
- Top 3
- 4 to 7
- 8 or lower
- Not in the top 20
- Your shop
The grid is centered on your 64th Street shop and reaches about a mile out in every direction.
How we checked
Positions: Google's own business listings search for each term, aimed at an area about 5 miles around Lubbock City Hall. The Maps app on a phone can order shops a little differently, because it also weighs where the phone is.
Grid: a search for "ac repair" run from each of 39 spots in rings around your 64th Street shop, out to about a mile.
Source: Google Maps.
Where your website shows up on Google without ads
ac repair lubbock tx
hvac company lubbock tx
ac repair near me
hvac near me
Checked for callonthedouble.com, searching from Lubbock. These are the regular Google results, below the ads and the map box.
What the calls going elsewhere may cost you
Our model's estimate, every month
Up to $19,500 a month
$9,000 to $19,500 a month is the full range.
Calls a month our model says go to another shop
12 to 26Your average booked job
About $750What that adds up to
$9,000 to $19,500 a monthHow we got there: our model estimates 12 to 26 calls a month at your 64th Street listing go to someone else. At an average job of about $750:Low end: 12 × $750 = $9,000.High end: 26 × $750 = $19,500.
Where the call counts come from: our model estimates how many people in Lubbock search for this kind of help each month. Our scan's score for the website and Google listing sets how many of them the model expects to call someone else. The average job is the model's estimate of local prices for the trade's main jobs.
Our model's estimate, not numbers from your books.
Our estimate for every month, not a one-time number.
The AI and Maps sections above show which shops homeowners see first. We do not add them on top of this number.
How this math works: our Siri Score model read your 64th Street Google listing and website, estimated the calls a month that go to another shop and multiplied by what a booked job is worth.
How a shop gets named first
AI and Google lean toward shops whose pages tie their name to the job and the city. This is how we build those pages.
Websites that make the phone ring
What if a website learned how to make your phone ring while you sleep?
Our sites keep adding pages, each one picked from what homeowners already search for.
We track which pages bring in calls. Ads stop when you stop paying. The pages stay.
- Find what homeowners search
- Add the page
- Track the calls
Numbers from clients we've worked with
These are their numbers, not yours. We never name a client, so each card says what kind of business it is and where.
An event and wedding rental company with showrooms on the East Coast
$56,906,185
in quote requests through the company's website while we ran its search and Google Ads
Read the case study
A local pest control company in South Texas
791
calls from Google and search in eight months: 698 taps on Call on the company's Google listing, plus 93 tracked calls from search to its website
Read the case study
A 6-location escape room brand in the western US
$366,462
in online bookings from Google search
Read the case study
A local party and event rental company in Southern California
4,666
quotes started by people who found the company on search
Read the case study
Owners we've worked with, in their own words
Click any one to watch with sound.
One thing, done for ten years.
Justin Day has spent ten years getting local businesses found, and his work has generated over $100 million for clients. He doesn't try to do everything. He goes deep on this one thing and stays close to where it changes first: masterminds, stages and the owners he works with. He's one of the few who tracks it to booked jobs.
Watch his TEDx talk, Will AI Take Over the World? Nearly 1.3 million views. TEDxSouthlake, 9 minutes.
Common questions
Straight answers to what owners ask us first.
Why would AI skip a shop with good reviews?
AI does not count trucks or stars alone. It reads pages, profiles and reviews that tie a name to a service and a city. A shop with more of that tends to get named first.
How long before this changes?
Ninety days is realistic for the first moves. Give it six months to judge real traction. Anyone promising two weeks is counting something that is not money.
What happens if we stop?
What we build, you own. The pages and profiles stay yours and keep working. Month to month. We earn the next month.
Book a call with Justin
Twenty minutes on the phone. Justin walks you through every answer above and what it would take to get named first.
More calls is what you buy. Your time back is what you get.
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What clients say about working with Justin.
Every written review, word for word, from the Google profile of Day by Day Digital, the company behind SwarmSystem.